Insurance Agency Websites And The Call To Action

Perhaps your insurance agency has embarked upon a new insurance agency website marketing plan. Your plan might include a comprehensive website redesign replete with updated branding and a contemporary look and feel. You may have hired a copyrighter or editor to punch up your content, and spent a significant amount of time ensuring information on all of your insurance lines are included on your new and improved insurance agency website. Hopefully you added a insurance agency blog and other types of dynamic content to improve your website stickiness. However, the question still remains, what have you done about your “call to action”?

According to businessdictionary.com a call to action is defined as, “The portion of an advertisement or marketing effort that requests that a consumer perform a specific action. Examples of calls to action include the purchase of a good or service or the completion of a questionnaire.” This is a good start to for our insurance agency website call to action discussion. There are many calls to action you can use on your insurance agency website:

  1. Click here to subscribe to our newsletter
  2. Click here to register for our workshop
  3. Click here to register for our next webinar
  4. Click here for a quote
  5. Click here to request additional information
  6. Click here to receive our case studies
  7. Click here to chat with a representative
  8. Click here to be connected with a licensed agent
  9. Click here to watch our video
  10. Click here to see what our clients have to say

These are just a few examples of insurance agency calls to action. The first 6 examples, which are boldfaced, would result in the receipt of contact information. A simple form would appear and your prospect would fill out a few fields, like name, company and email address. Items 7 and 8, noted in italics, would result in direct contact with agency personnel either via a text chat or live phone call. The last two items, 9 and 10 would result in additional insurance agency website review, with a goal of a more engaging call to action on an ensuing web page.

There are many more call to actions, though you certainly wouldn't use all of these on any given insurance agency web page. In fact, most of the time, you should have one call to action per page, unless you've segmented you web page into specialty lines with each containing a clear, compelling and succinct call to action. With the increasing emphasis and importance of insurance agency websites as they pertain to an overall insurance agency marketing plan, the creation, position and type of call to action is extremely important to your overall web strategy. Remember, if your insurance agency plans to invest time or money in an overall insurance agency website marketing plan, which can include insurance search engine marketing, insurance agency SEO and possibly even agency PPC campaigns, you must ensure you have given significant consideration to your call to action.

Source by alan blume

Marketing Your Healthcare Office with Promotional Products

Starting a new medical practice or growing an existing practice can be a stressful experience.  Let's face it…competition is high in all areas of the medical field.  Small practices are popping up all over the place. Most doctors leave medical school with years of education on medicine, not marketing.  Finding ways of maximizing your marketing or advertising budget is key to achieving success in practice marketing.

Promotional products are a marketing medium that will help you achieve maximum ROI.  Why?  Promotional products are used over and over again, which keeps your practice name and information top-of-mind with the recipient, and also gives your practice exposure to all who come in contact with the product.  Imagine how many impressions an average tote bag receives each day.  Promotional products are also often passed from one recipient to another, continuing to maximize your brand exposure.

Make sure you include not only your practice name, but your telephone number as well on every promotional item you give out.  Include your web site address, if you have one. Keep your contact information front and center so there is no excuse not to get in touch.

Take note of these tips on using promotional products and incorporate them into your practice marketing strategy.

Launch a direct mail campaign. Whether your office is just starting out, or you are looking for new patients, direct mail is a relatively inexpensive e marketing vehicle with good tracking capabiities.  Select a target audience, offer an incentive, and include an easily mailable product such as a magnet with a calendar, a small notepad or a pen with your contact information imprinted on it.

Attend health fairs at local businesses. Many local businesses hold yearly health fairs for their employees.  This is a great way to get your name out and interact with potential clients.  Set up a booth with information about your practice.  Give out pedometers, custom-shaped stress relievers or tote bags to all in attendance.

Initiate a series of educational open houses. Advertise the series in the local paper, invite patients and prospective patients, and encourage them to bring a friend. Speak about a topic of interest.  Hand out educational materials included in a portfolio or attached to  a printed clipboard with an accompanying pen. This will position you as a provider that educates, not just treats patients and sends them out the door.

Implement a customer referral program. Learning about a new health practice from a trusted source is important in the patient decision making process.  Encourage your patients to refer a friend to your office.  Give each customer who refers a friend a travel mug with a gift card to a local coffee shop inserted inside.

Send out a customer survey. This will help you learn what your patients need and want from you, which will help your overall business.  As a thank you for completing the survey, send fitness duffel and a coupon for a something special for their next appointment.

With a little creativity, the options of using promotional products to help advertise your medical practice are endless. And, you will find that promoting your practice w  prove to be both profitable and  fun!

Best Promotions offers a great selection of healthcare promotional items at a range of price points.  Visit their site at http://www.bestpromotions.com/products/browsecategory/376/, or call them toll free at 866-881-2378 and one of their product specialists can work with you to build a successful promotional campaign to meet your needs.

Source by Erin Lewis

Tips For Internet Network Marketing By Email: The Subject Line

Without a doubt, it takes a lot of work to create Internet network marketing campaigns and track those campaigns' results. Many people think that owning an online business is not real work. You know that is one big myth.

Email campaigns are still a popular way to market and yet most email is put directly into the trash unopened and unread. To improve the odds that your email will be opened, read and responded to, you can incorporate the tips on improving the subject line that are found in this article into your own email campaigns.

How To Improve An Email Subject Line

Your subject line needs to attract the reader and arouse curiosity about the contents of the email. You will not do anything but incur the wrath of the reader if you lie or exaggerate. Stay away from subject lines that have nothing to do with the contents of the email.

Nobody likes to be yelled at so make sure you TURN OFF YOUR CAPS LOCK AND AVOID WRITING IN ALL CAPITAL LETTERS. It has a harsh, jarring effect that will not put your reader in a good frame of mind and will certainly do nothing to build a trustworthy relationship between the two of you.

Be generous with your freebies. When giving away a freebie, start your subject line with “free.” Be positive that your readers will find the freebie worthwhile and of value to them.

Using the word “stop” also attracts attention. Once you have the reader's attention, it is your job to use a pithy subject line to get them to open the email. People are trained to obey the word stop, so use it to your advantage, but remember – no lying.

Posing a question to your reader is another way to automatically call attention to your email. Things like “Do You Want To Slim Down By Summer?” or “Are You Looking For ______?” are two simple examples of questions.

Starting the subject line with the reader's name is a sure way to get your subject line noticed. People really do respond to things much more favorably if their names are used. Be sure that you enter the variable field correctly.

Authenticity is paramount. Be ethical in each of your Internet network marketing campaigns. Send worthwhile, usable freebies that are immediately useful. That way your list will learn to trust you and know that email with your “from” address will hold something really valuable for them. Your goal is to build a loyal, responsive list that has feelings of goodwill toward you.

Source by Josh Cope

How to Find Mystery Shopper Jobs

Mystery shopper jobs aren't just a myth. They really do exist! There are marketing companies out there that will pay for your night out on the town or your next shopping spree. Most major cities offer mystery shopper jobs at chain stores, banks, restaurants, and retail stores. Go out with your friends for shopping and a bite to eat–free.

As major companies expand and programs change, the need for mystery shoppers rises. Vacancies open up due to mystery shoppers moving or quitting; and also, those who aren't timely with the review of their experience or thorough in the description of their experience may be replaced with someone willing to try harder.

Here's how it goes. You go to the store or restaurant. Keep track of your experience. Save your receipts. Then, you turn everything in for reimbursement (yes, you get to keep the product). It's a great way to make some extra money and have fun.

You'll find a lot more jobs in larger cities, but the competition for these positions is stiff. In a less populated area, you may find yourself in demand. If you do a good job, the companies and schedulers will give you as much work as they can.

There are no pre-qualifications. You just need to be attentive and dependable. If you can follow directions, you can mystery shop. On the other hand, if you have experience in hospitality, retail, or customer service, make sure you let the company know.

If you don't have computer access available, mystery shopping jobs are harder to keep up with. Most of the correspondence is done online. This is where you will see recruiting, assignments posted, and reports completed.

You can join as many mystery shopping companies as you want. The more you join, the more chances you receive assignments. Keep your eyes wide open for quality mystery shopping jobs that pay on time and have plenty of jobs available in your area.

For more details Visit: http://www.top-work-from-home.com/paid-surveys.html

Source by Chris Stirling

Be careful whose toes you step on today..you might have to kiss their *&^* tomorrow!

One of the worst things you can do as a marketer is to openly slam the competition. I remember years ago when an upstart burger chain came out with a campaign that openly was negative to McDonalds. That was (and still is) a definite “no-no,” The big guys at first just ignored them; but finally they became irritated. Have you seen that short 30 second animated feature, called Bambi meets Godzilla? You can imagine the rest.

Splat!

Never openly offend a competitor who has more resources than you. This just doesn't make any sense. This was like a kid coming up and kicking a giant in the shins. It got his attention for sure; but the kid didn't count on the reaction. Ronald didn't clown around.

The same goes for slamming an entire category of business. I recently received a press release from a firm that is in the “vacation rental” business. The title of their release was: “The Top Ten Reasons Why Hotels Suck.” Notwithstanding the fact that this kind of slang-vernacular doesn't sit that well with the primary target group of people who have the most time and money to spend going on vacation, (those 50+); this was a giant error in judgment too. This press release offered ten different reasons why staying in hotels was a very bad thing to do. They took the things that can and do go wrong when staying in a hotel, turned them into a top ten list, à la David Letterman, on late night television, then negatively slammed all these aspects of hotel-keeping.

For instance, when referring to “not getting the room you had ordered”, one of their lines was: “maybe you explicitly asked for a view of the ocean, and instead got a view of the murky pool”. Murky pool? Was the word “murky” necessary? Isn't this just a bit too much?

They listed things like: “this isn't the room I ordered”, “waking up to the sound of housekeeping”; “hassles at the reception desk”; “problematic parking”; “noisy neighbors” and “the question of cleanliness” among others.

Notice anything out-of-whack here? Look at that list again. Think about each of the negative things they have emphasized. Can't and don't these same things happen in a vacation rental as well? Each of those concerns listed (except perhaps, parking) is a function of human beings and the delivery of service in a service industry. These problems could happen at the very best rental properties too and they do, frequently.

The person who devised and wrote this press release obviously hasn't been in the service or lodging business. I'm not sure they understand what marketing is…and is NOT.

If I were the client in this case, I would fire this person or firm and seek an immediate replacement…someone who really understands the business and what marketing is and isn't.

If left to his/her own devices, this so-called marketing person (or perhaps they work in a public relations agency) could become quite dangerous…to you, the client. Left alone, they might quickly bring the ire of a complete industry down on your head! Industries have associations. They exist for a purpose. Imagine if an association really gets ticked off with your shenanigans. Can you pay that price?

Never, ever slam your competition openly like this. Remember that whenever you stand up and point your finger at someone else, (do it now and look at your own hand) you will always have at least three fingers pointing back at you!

This tactic really angers your competitor (this might not be a good idea in itself, remember what happened to the upstart burger chain). Moreover, these kinds of blockhead moves make you look like a self-serving jerk who doesn't understand his/her own business.

Take the high road. More than ever, the general public is sick and tired of this kind of advertising. It will come back and bite you in the you-know-what. Remember the tune by Jim Croce: “don't tug on Superman's cape.” (If you'd like to see and hear what I couldn't write in this article, click on the live video link to SEE and HEAR more: http://www.youtube.com/watch?v=yWP7Se6FSG0).

Play the game fairly. Make sure your business is properly “differentiated” from the others. Then it will stand out in the sea of mediocrity full of copy-cats. Point out the positive differences and show the prospective customer why s/he should try you.

That is marketing.

Source by Toni Shrader

How To Build A Downline

When I first started out in my network, I have gone through a hell of a ride. The struggles that I had to put up with was unimaginable – I had to deal with managing people, motivating them, doing many ‘favors’ for my downline as well as enduring the dreaded attrition rates even after my downlines promised me that they will ‘follow me off a cliff’.

After going through so many trials and errors, I am glad to say that I’ve mastered the art on how to build a downline and how I can minimize my mistakes that one can make on the way towards network marketing success.

One reason why people fail to build a proper downline is not because they fail to recruit or sponsor people but rather because they just don’t know how to keep them. It’s like dating and marrying someone quickly and getting a divorce in 6 months time (or earlier just like celebrity marriages). We don’t want that kind of problem in our network marketing now, don’t we? We want to build a solid, long term business and the most important thing we need to do is focus on building strong relationships.

Your downline are human beings – each individual is different from one another. Don’t expect every one of them to be a super talker. Some are shyer and prefer to do things quietly in the background. Others are more proactive and they don’t want their upline bossing them around – they prefer to do things their own way while others need a little push or constant motivation in order to get things going.

The most important thing you need to do is to understand what personality quadrant your downline comes from. They could be a:

– Promoter who loves to talk and talk and show others how good they are
– An analyzer who might prefer to do online recruiting on the Internet
– A controller who does things their own way and orders his or her downline to do things the way they want.
– A supporter who befriends others and wins over others through friendship and building rapport.

Once you understand what people are like, you will be one step towards building a good downline – by understanding how people work. Don’t expect a promoter to constantly sit in front of a computer without anyone to talk to. Don’t expect an analyzer to be the center of attention in a gathering because they could be shy. Don’t boss a controller around – you are hindering him or her from doing their job. And don’t expect supporters to be confrontational people and deal with difficult people.

Building a downline is an art more than a science and it cannot work if you apply a cookie cutter method.

Source by Jaz Lai

20 Ways To Use Promotional Products, Branded Apparel And Corporate Gifts

Make the most of branded promotional products by including some of these great ideas in your marketing and sales activities :

1. Wear It With Pride – Apparel is so visible and versatile for staff or team uniforms, golf and sports days and event merchandise.

2. This is For You – A Gift With Purchase this strategy is an effective way to increase sales and profile for your brand and creates an incentive for buyers to purchase immediately.

3. Make Headlines – Media Kit – Add pizzazz to your media kits by using a branded box, printed ribbon and a themed gift to make a memorable impact.

4. It's In The Mail – A promotional item that bulks out a direct mail piece creates curiosity and ensures your mail is opened. Select a useful promotional item to suit and appeal to your recipients and links with your message.

5. Fundraising – charities use promotional products very successfully to raise funds and awareness of a cause. Promotional products are also ideal for schools and sports teams. They enable creativity and provide supporters with a memento to further cement the fundraising message.

6. Say Thanks – Recognise employee achievements and show appreciation to valuable clients and supporters with a corporate gift.

7. Just Teasing – Include lightweight ‘teasers' in your staff or client incentive programme. They keep motivation and interest high through the campaign and can be themed to match your travel reward destination or key message/objectives

8. Build Brand Identity and Loyalty – Longevity is one of the appeals and benefits of promotional products and enables time to build connection as promotional products that are useful to recipients are used.

9. Event Merchandise build a following by creating ‘Official Merchandise' for your band, sporting team, theatre production, cause or event.

10. Meet With Conference Success Conference supplies such as satchels, lanyards, pillow gifts, notepads and pens are essential elements. They also help to add funding by enabling sponsors to receive profile by branding with their logo/message.

11. Build Corporate Culture happy employees reduce turnover and sick days and build a positive atmosphere.

12. You're A Winner – competitions always attract attention and you can use branded merchandise as your prize, themed to your industry.

13. Sports Days – Build team spirit – whether it is a company event, part of a conference to involve delegates or a local surf, cricket or other club. Use apparel, hats, towels, Frisbees and sporting equipment.

14. Sales Call ‘Leave Behinds' – a confectionery or other treat adds a finishing and memorable touch to a meeting or sales call.

15. Trade Fairs / Exhibitions – make sure your stand is remembered. Use a promotional item to hand out to exhibition visitors.

16. Community Activities – involvement in the local community can include sponsorship and participation in local activities and celebrations. Promotional products help your involvement and exposure via handout treats, show bag inclusions, drink bottles, T-shirts, balloons, stickers, confectionery and snack packs.

17. Safety First – high visibility gear reduce accidents in a work place. Branded vests and jackets are popular in factory and warehouse environments. Safety gear such as medical/first aid kits, lights, warning signs for cars, sunscreen and shades and even apparel with reflective inclusions for cycling, can be branded.

18. Public Interest and Educational Messages – Promotional products such as badges, stickers and novelties help to raise awareness and convey important public interest and messages of education by Government, Council, Charities and other Organisations.

19. Promote your Cyberworld Use stickers, badges, pens, post-it notes to promote your website or blog.

20. Increase Visual Impact – Add your logo and create prime ‘real estate' by using market and rain umbrellas, banners and large window stickers to feature your branding.

+ Everyone loves FREE STUFF

Source by Thrive Promotional Products

World Ventures Dream Trips, vacation of a lifetime?

World Ventures Dreamtrips sells for $199.95 up front and $24.99 a month.  This product is described as taking the bulk buying concept of Costco and applying it to travel; in short it’s a monthly membership that gives the member access to discounted vacations.  At the time of writing there were 68 vacations listed on the schedule of available vacations.

So is it worth it?  It would be an impossible task to research all of the 68 vacations currently being offered to determine value but our research showed that they do in fact provide vacation pricing that cannot be matched anywhere else online.  One of the price comparisons I researched as a test was for a Jamaica vacation at the Grand Lido Braco.  For two adults this vacation cost $890 via the World Ventures Dreamtrips product and Travelocity came in at $1050.  Another example I researched was a Cabo San Lucas trip to the Riu PaIace.  For two adults this vacation cost $758 via Dreamtrips product and Travelocity came in at $950.28.  There were some more extravagant trips that could not be easily compared because they would not show pricing unless you were a member and others were hard to compare because the Dreamtrips included extras that could not be purchased via the normal online booking engine.

Looking at the numbers it seems most consumers would recover their World Ventures Dreamtrips membership investment with the money they save by taking their first “Dreamtrip”.  Please be aware that this was by no means an exhaustive investigation as we only priced 2 of the 68 Dreamtrips available at time of writing, but based on this analysis, it seems that families taking at least one decent vacation a year would see the value out of their membership.

WorldVentures LTC (Leisure Travel Consultant) package sells for $199.95 up front and $24.99 a month.  The best description for this product would be an online travel “business in a box”.  This includes an online retail travel website, online travel tutorials and exam, along with opportunities for higher level travel industry training.

Evaluating the legitimacy of the World Ventures LTC product is a little tougher as it is not as much of a retail product for end consumers but rather the training, tools and systems to market to end consumers. To this end it looks as if they have the gamut covered pretty well.  I was particularly impressed by the Rovia search engine that powers the retail travel websites of LTC’s.  In doing an airfare search I was surprised to see that they also check Southwest airlines.  Because I actually needed to book the travel I was researching I ended up booking the airfare and had no issues with the fulfillment. There is also a “Match or Beat” price guarantee for online bookings against Expedia, Orbitz, Priceline and Travelocity.  After using the booking engine and seeing how it searches all the other booking engines I can start to see how the marketing claims of not needing to go anywhere else could be very true.  We have recently added a video review comparing WorldVentures Rovia to the competition on an airfare search as well as a cruise vacation search.

WorldVentures Scam Claim: WorldVentures LTC product is essentially a travel agent “card mill”

Travel agents have been hit especially hard in the past 10 years as more and more travel continues to be booked online.  In this same time frame several network marketing companies have made a failed attempt to take advantage of this shift.  Most are not around anymore and left a bad taste in the mouths of a lot of people because they were not delivering any true value. Instead, they were operating what is commonly referred to in the network marketing based travel industry as a “card mill”.  This is a situation where a networking company sells a travel agent package similar in description to WorldVentures LTC product but in reality it’s just a cheap plastic card designed to give the holder discounts as if they were a licensed travel agent.

I am happy to say that there is no sign that WorldVentures has gone this route with the LTC product.  I cannot find any reference to a travel agent discount card anywhere in their marketing material.  Further verification with WorldVentures agents has confirmed that you cannot obtain this card until making an industry standard of travel sales along with training and certifications similar in nature to what traditional travel agents must undergo.

We've barely gotten started with our review of World Ventures Dream Trips, check out the rest.

Source by Shawn Cornett

Is Competition a Bad Thing?

You know, we humans are an awfully territorial bunch. But it’s natural. Our businesses represent income; income that we need to survive in today’s world. The problem is our territorial instincts often get in the way of the reality of the situation.

Looking for a product that no one else is selling so that you have no competition gives new sellers an unhealthy tunnel vision during their research. I can’t tell you how many times I've had people tell me they are looking for a product with no competition at all. A ‘secret product’ that no other business knows about. A little treasure trove of a product that I can sell and everyone will have to come to me to buy it! Har Har Har! It’s kind of cynical when you think about it.

The reality is; a product will not survive in the market if there are not multiple retailers selling it. Instead of looking at competition from a retailer’s perspective, let’s look at it from a “Supply Chain” perspective…

Manufacturers spend a lot of money to MAKE the product.

Wholesalers spend a lot of money to buy and warehouse the product.

In order for a product to thrive in the market Wholesalers and Manufacturers need many retailers selling the product. Without multiple retailers there wouldn’t be enough sales to support production and distribution costs.  Without multiple retailers the supply chain breaks. Actually the supply chain goes bankrupt because it can’t afford its own operating costs.

Now, through the process of deduction, you can see it's not impossible for there to be lots of sellers selling the same product and they are all are making sales:

-If Retailers are not making sales, they won't order from Wholesalers.

-If Wholesalers don't getting orders, they won't order from Manufacturers.

-If no body is ordering/making sales the product goes out of production.

So don’t be too quick to pass by a product because you see others already selling it. Even if you think competition is evil, understand that it is a necessary evil!

Source by Donald Grenduer

Is Vemma A Fraud Company?

Talking about a highly reputable liquid supplement in the network marketing industry, Vemma is popularly known for this. Bk Boreyko, the man behind the huge success of the $1 billion dollar company called New Vision added Vemma into his latest business enterprise in the field of health and wellness. Despite of the kind of success that Vemma has brought to Bk, there are still many questions that arise from the aspiring entrepreneurs if Vemma will truly bring them to the peak of success similar to the people who founded it.

Vemma has a strong financial backing, considering the outrageous success of New Vision in such a little time and a leader who definitely has the great knowledge in bringing top notch results in customer satisfaction. This credible background should bring confidence in the hearts and minds of the potential distibutors.

Despite of the tough competition going around, Vemma will definitely be always around. There are three staple offers from Vemma's product line and each of this appeals to a different, gainful demographic.

Firstly, Vemma is a liquid supplement filled with the best quality ingredients and is one of the greatest choices when it comes to nutrition and flavor. Vemma's pride is its high levels of antioxidant and amongst any drink, this has the most bio-availability. Now what is it? The bio-availability of something verifies its readiness to be taken up and be used by our bodies.

Secondly is their venture into the competitive ‘energy drink' market. Vemma offers a healthier alternative to the high sugar, fast crashing drinks such as Monster and Red Bull with their own Verve. I have actually tried Verve, and I have to say it did give me a boost in energy, and doesn't have ANY of the ingredients that have long term negative effects on the body. The product rocks, and did $20 million dollars since its introduction in 2007.

Vemma is marketed for adults young and older trying to maintain their healthy body function, or get healthy with the assistance of the ultra powerful formula. Verve is marketed to the rabble of teenagers who are exposed to tons of unhealthy choices daily. Finally Vemma offers its third product, for children ages 2-12 called ‘Next'.

Next contains an ounce of the formula that Vemma has, and also nutrients that are particularly created for growing children. Essential nutrients are found in it such as phytonutrients which come from organic fruit and vegetables, DHA which contains high amount of Omega 3 fatty acids, KNOWN to support in the brain and eye development.

Anybody who turns to the product line of Vemma can witness the company's market credibility in offering tremendous products to all ages. For a Vemma distributor, the most important point to keep in mind is to stay in the similar fashion, being certain to increase on their marketing BECAUSE the company has something in store for all. If a disrtibutor is very much determined to follow this, not only it will benefit him but also other people who want to get better on their nutritional lifestyle and at the same time, offering huge business opportunities to those who yearns for it.

Source by Justin Luna