9 Ways to Improve Your Direct Mail Brochure

Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too!

Whether you call it a brochure, circular, or flyer, make sure it's doing its job — laying out all of  the features and benefits of your product or service and giving the prospect compelling reasons to order IMMEDIATELY.

Here are nine ways to improve the pulling power of YOUR next brochure:

1. Keep the cover simple.
Forget about trying to do too much on the front cover. All you need on that surface is one clean, clear concept that positions the material that's about to follow. Stay away from the clichés that everybody else is cranking out. Please. No more “committed to service”, “dedicated to meeting your needs”, etc.

2. Tell the whole story.
The brochure's the place to do a total selling job. You simply can't do it in the letter. There just isn't room unless you're willing to go with a really long letter, and these days letters rarely exceed two page. The brochure is the place to explain the product in detail, overcome objections and ask for the sale.

3. Restate the offer.
Don't worry about being repetitious. You can't be certain which piece will be read first, no matter how everything is nested and comes out of the envelope. That's why you want to tell the whole story on each and every piece in the package, even on the Business Reply Card. (Readers often grab the BRC first because they figure they'll get to the punch line faster and not have to wade through your entire letter.)

4. Make certain your headline, subheadlines or snipe refers to the offer you're making.
Don't get cute. Just make your offer crystal clear and you'll laugh all the way to the bank. Presumably you're making a terrific offer that will benefit the prospect. Then don't hide it. Put it up where it will get noticed.

5. Don't forget the subheadlines.

They're a great way to break up copy and give the reader a chance to see where you're headed — even if they don't want to read every single word of body copy.  A subheadline can make an emphatic statement, ask a question and be as playful or serious as the situation requires.

6. Use a box for added impact.
Everything doesn't have to flow in long columns of type. It's often nice to drop some important information (like a Question & Answer section) into a one-point, fine-ruled box. It gives the piece some extra visual interest. Use a dropped-in box to highlight material. Maybe it's the perfect place to put your testimonials.

7. Make sure the brochure's “look” is a match for the target audience.
It's an obvious point, but one that is often overlooked. If you're selling a low-end drawing program to a casual computer user, your brochure will look different than if you're selling a high-priced diagnostic tool to an MIS manager. The important point: Each brochure must capture the personality of the product.

8. Use graphics the right way.
Make sure your photography shows the product to its best advantage. If you're selling software, don't settle for shots of the box or the screen. Instead, humanize your piece with some photos of people using the product.

9. Don't forget the “extras” that make brochures interesting.

Why not add testimonials, rave reviews, awards or a Questions & Answers section that deals with the prospects' concerns? Research proves that  customers LOVE Q & A's and read them with a great deal of interest.

Don't forget that although your sales letter is the most important part of any direct mail package, your brochure is a close second. Don't rush it through production or settle for something as-is, just because it's sitting on your shelf. Do a solid, comprehensive job that really explains and sells your product and you'll DRAMATICALLY improve response rates.

Source by Ivan Levison

20 Ways To Use Promotional Products, Branded Apparel And Corporate Gifts

Make the most of branded promotional products by including some of these great ideas in your marketing and sales activities :

1. Wear It With Pride – Apparel is so visible and versatile for staff or team uniforms, golf and sports days and event merchandise.

2. This is For You – A Gift With Purchase this strategy is an effective way to increase sales and profile for your brand and creates an incentive for buyers to purchase immediately.

3. Make Headlines – Media Kit – Add pizzazz to your media kits by using a branded box, printed ribbon and a themed gift to make a memorable impact.

4. It's In The Mail – A promotional item that bulks out a direct mail piece creates curiosity and ensures your mail is opened. Select a useful promotional item to suit and appeal to your recipients and links with your message.

5. Fundraising – charities use promotional products very successfully to raise funds and awareness of a cause. Promotional products are also ideal for schools and sports teams. They enable creativity and provide supporters with a memento to further cement the fundraising message.

6. Say Thanks – Recognise employee achievements and show appreciation to valuable clients and supporters with a corporate gift.

7. Just Teasing – Include lightweight ‘teasers' in your staff or client incentive programme. They keep motivation and interest high through the campaign and can be themed to match your travel reward destination or key message/objectives

8. Build Brand Identity and Loyalty – Longevity is one of the appeals and benefits of promotional products and enables time to build connection as promotional products that are useful to recipients are used.

9. Event Merchandise build a following by creating ‘Official Merchandise' for your band, sporting team, theatre production, cause or event.

10. Meet With Conference Success Conference supplies such as satchels, lanyards, pillow gifts, notepads and pens are essential elements. They also help to add funding by enabling sponsors to receive profile by branding with their logo/message.

11. Build Corporate Culture happy employees reduce turnover and sick days and build a positive atmosphere.

12. You're A Winner – competitions always attract attention and you can use branded merchandise as your prize, themed to your industry.

13. Sports Days – Build team spirit – whether it is a company event, part of a conference to involve delegates or a local surf, cricket or other club. Use apparel, hats, towels, Frisbees and sporting equipment.

14. Sales Call ‘Leave Behinds' – a confectionery or other treat adds a finishing and memorable touch to a meeting or sales call.

15. Trade Fairs / Exhibitions – make sure your stand is remembered. Use a promotional item to hand out to exhibition visitors.

16. Community Activities – involvement in the local community can include sponsorship and participation in local activities and celebrations. Promotional products help your involvement and exposure via handout treats, show bag inclusions, drink bottles, T-shirts, balloons, stickers, confectionery and snack packs.

17. Safety First – high visibility gear reduce accidents in a work place. Branded vests and jackets are popular in factory and warehouse environments. Safety gear such as medical/first aid kits, lights, warning signs for cars, sunscreen and shades and even apparel with reflective inclusions for cycling, can be branded.

18. Public Interest and Educational Messages – Promotional products such as badges, stickers and novelties help to raise awareness and convey important public interest and messages of education by Government, Council, Charities and other Organisations.

19. Promote your Cyberworld Use stickers, badges, pens, post-it notes to promote your website or blog.

20. Increase Visual Impact – Add your logo and create prime ‘real estate' by using market and rain umbrellas, banners and large window stickers to feature your branding.

+ Everyone loves FREE STUFF

Source by Thrive Promotional Products

Different Types of Articles

When writing articles, many wonder what type of articles they should write.  Were you aware that there are different types of articles?  There are!  There are actually five different types of articles: the story article, the personal experience article, the tips article, the facts article, and the recommendation article. Let's go through each type.

The story article is exactly how it sounds. It is to tell a story that may or may not be from the experience of the writer. The story may be fact or fiction, but will most often be about someone else's experience. The trick is to keep the reader interested.

The personal experience article will obviously be about you and an experience that you yourself had that relates to your niche market in some way. For example, “How I Stopped Smoking” would be a personal experience article.

The tips article is just that, providing tips to the audience on a particular subject, such as how to quit smoking or how to remove a stain from the carpet. The tips may be in a numbered or bulleted format, and the title should include how many tips that will be expressed, such as ten tips on how to stop smoking now.

The facts article shares to the audience an article that is based purely on proven facts for content. As an example, “What Smoking Does to Your Body” would be an article based on facts one researches in the medical science field to provide content backed with scientific proof.

And finally, there is the recommendation article. When writing a recommendation article you must be very careful. Recommendation articles are to recommend or promote a product or service, but the article content must maintain and informative nature. If you are recommending a quit smoking patch for instance, the article cannot be ‘salesy' in nature. It must only provide information. You might inform of the problems with skin irritations with certain patches, and use only facts or your own personal experiences with this certain patch in comparison to others.

When writing ezine articles, article marketers often combine the different types of articles into one. As long as you keep your article from running over 750 words you will keep the interest of your reader. Choosing the correct article type that you need to convey your message is the most important thing to get your readers to your website.

Source by Michael McGhie

4 Highly Effective New Product Launch Strategies

When you are planning for launching a new product it is always important to have a launch strategy in mind, in this article we will discuss 4 great new product launch strategies.

New Product launch strategy Number one: new product website

Having a new exciting website to support your new product launch is a great strategy; it will help you differentiate it from your other products as well as your competitors'. The site will reflect your brand promise and support your brand strategy. You should pay extra attention to incorporating research based persuasion factors in your website experience.

New launch strategy Number two: Interactive demo

Another great strategy is to have an interactive demo; this will greatly accelerate investment recovery. By designing an interactive demo to work on the web, laptops or CDs you support your sales force and direct email campaigns.

New Product launch strategy Number three: Interactive promotions

Interactive promotions are any events that promote your new product launch and in the same time require the active participation of your target customers. These events can be in the form of contests or other similar activities. By coming up with imaginative contests the help you achieve your promotional tools and then delivering on your contest promises, this strategy will work wonders for your new product launch.

New launch strategy Number four: search engine marketing

Having a search engine marketing (SEM) program is a great and quick way to get the fastest recovery of your product investment. By having a program that combines SEO, link maximization, press release optimization and pay per click you will get spectacular results. All of these strategies are effective on their own, but you will get maximum yield if you use them in tandem. To learn more about new product launch strategies and other related articles please visit www.doubleurincome.com

Source by Ahmed moheildeen

Top 5 Affiliate Marketing Tips To Skyrocket Your Affiliate Career

Getting started with an affiliate marketing campaign isn’t easy, which is why you need to research and familiarize yourself with techniques, strategies, and tips on how to become successful in this kind of online business. This article is going to give you the top 5 affiliate marketing tips that will not only boost your campaign but will leave you rich and retired for the rest of your life:

1. Having a good mix of products and services that are related to one another will surely make your business successful. This is to give your customers a whole bunch of choices to choose from as well as a chance to buy other products that he or she might need to go with his or her main product. For instance, if you’re selling journals, you can also sell bookmarks, pens, and other paraphernalia to go with it.

2. When engaging in affiliate marketing, is it important that you stick to internet tools and software that you already know and trust. Always avoid “parasites” and other useless applications that only aim to make your business difficult such as lowering traffic through interception and redirection.

3. Choose a convenient and ideal payment method for you when selling products to your customers. This is a very important affiliate marketing tip because this will standardize your terms and conditions whenever you are transacting with your customers. Before deciding what payment method to use, check and research on all your possible options.

4. Try to connect with other affiliate marketers to improve your business and expand your target market.

5. Lastly, it is important that you choose carefully the type of website you are going to use for your affiliate campaign. Will you go for content or more for data?

Here are the 5 tips that you can apply to grow your online business. Learn it, understand it and most important apply it so that you will be able to witness the effectiveness of the tips.

Source by Zack Lim

MLM Downline Building Strategies

I know tons of downline building strategies that will help you make more money from your existing network marketing business. I used these same strategies to bolster my own MLM team and grow to over 1,000 members for the past year. Lots of uplines tell you that there are no “shortcuts” to success, but that is not true. There are shortcuts to network marketing success. If you work smarter, and if you  make a conscious effort to discover MLM downline building strategies that work like crazy, you will be among the top ten percent of distributors who make the most money in this industry.

My first tip for you is that you need to have a constant flow of prospects to your business. No excuses. Whether you are a new distributor or an experienced networker with hundreds of downline members, you need to have a constant flow of prospects into your business. So how do you get new prospects daily? The answer is to take massive targeted action. Massive action in your business will bring more leads and prospects. Here's how to do it:

There are only two main actions that bring in more prospects: Advertising and networking. That's it. When you advertise, advertise on a large scale. When you network, get to know as many people as you can and connect to more people than you possibly can. Advertise and network on daily basis and you won't run out of prospects.

My second tip to you has something to do with managing your people after you sponsor them. Fact is, if you don't follow up with your new members, never motivate, and never train them, they will never duplicate. The most important thing for you to do is to upgrade your new member's knowledge as soon as possible. Tranfer your expertise to your new members. Make them experts of the business. Treat them like your equal and never act like a superior figure to them. Instead, communicate to them on a level of a business partner and openly share valuable information to them. If you do that, I'll guarantee that your team will grow unstoppably.

There are more specific MLM downline building strategies in my website. If you want a more detailed and step by step approach to succeeding in network marketing, go to my website now and let me share to you proven tips and secrets for being the MLM top earner that you deserve to be.

Source by Verniel Cutar

Church Letter Writing Success Mini Course – Tip 10 of 13

Church Letter Writing Success Mini Course – Tip 10 of 13
It is recommended you use all 13 Tips in your Ezine

Our tenth lesson in “13 Tips For Church Letter Writing
Success” will again build off the letter “T” in our Church
Letters acrostic.

So far, we have looked at the following:
C – Be Clear
H – Be Hopeful
U – Be Understanding
R – Be Responsive
C – Be Consistent
H – Be Helpful

L – Be “Letter-Ready”
E – Be Evangelistic
T – Be Tactful

Today, we will take a look at:

T – Be Timely
  This is similar to a previous point on being “Letter-Ready”.

  Being timely is knowing when to send a letter or e-mail and
then sending it off with a prayer for God's anointing and
blessing to be upon the reader as they open it. 

In the “Send Out Cards” system (www.churchcards.net), the founder
of the system Kody Bateman encourages people to send cards when
they are “prompted” within themselves to do this.  Well, as
Christians, we know that this “prompting” is often the Holy Spirit
speaking to us to reach out and minister in some way.

This could be through the sending of a letter, or card, or
performing a “random act of kindness” to bless someone in need.
Some great ideas for this can be found at www.servantevangelism.com

If you say you are going to send the person a note, or follow up
with a phone call, or show up at a certain time, then be a keeper
of your word.  James 5:13 – “Above all, my brothers, do not
swear–not by heaven or by earth or by anything else. Let
your “Yes” be yes, and your “No,” no, or you will be

While ministry leaders are busy, and rightly so, there can be
nothing so discouraging for a person to sit and wait for an
expected phone call that was promised in service on Sunday!

None of us will ever have the perfect memory, yet we don't want
to develop a character trait of forgetfulness that in turn will
be seen as a non-caring attitude.

Use reminder tools such as Outlook, or PDA's, or just an old
fashioned notebook!  (Just don't forget to check your notebook!)

  Below is your tenth complimentary letter which you may
modify and use in your own church communications.

(Congratulations on New Business)

I'm writing with a glad heart to congratulate you on launching your
new business. I can only imagine the excitement you must feel right
now over the blessing that God has granted you. I trust that you are aware of not only the benefits you can reap
from opening your own business, but the real possibility for
setbacks. Your God-given strength and courage have aided you at
each step toward this goal, and they will not abandon you as long
as you seek guidance from Jesus Christ. Be mindful of the message
Jesus gave us, that he is “the vine, ye are the branches. He that
abideth in me, and I in him, the same bringeth forth much fruit:
for without me ye can do nothing.” (John 15:5) When we trust in and
listen to Him, he will do the same and help us to achieve with Him
what we could never do alone. A business founded on the values of
Jesus can not only be a successful for its proprietor, but also for
the entire community.Your family here at Christian Life Church wants only to see you do
well and do God's work. I encourage you to spread the news of your
new endeavor amongst your friends in the church as they might be
interested in your services and supporting your business with their
patronage. This is a joyous occasion in which we can come together
and assist one of our brothers/sisters in a new enterprise. If there is any advice or guidance that I can provide, please do
not hesitate to contact me at my office. I wish the best for you
and will keep your success – spiritual and personal – in my
prayers. Remember that you are blessed, and that with Jesus Christ
in your life there is nothing that you cannot achieve. 
Your pastor,Rev. John Doe

Source by Norman Lawrence

Pay Per Click Marketing Secrets

Pay Per Click Marketing also known as PPC is a service provided by Google Adwords, Yahoo Search Marketing and MSN. There are other lower tier search engines which also allow you to advertise in the same fashion, however, I would recommend staying with the 3 main search engines because the traffic is generally better.

If you're looking to master Pay Per Click marketing, its important to understand that creating PPC campaigns is just 1 cog in the chain of Internet Marketing. There are many factors leading to conversion. For now, lets look at how we can get a good quality score for individual keywords.

1. For tracking purposes, it is a good idea to have 1 keyword per ad group. That way, when a keyword converts for you, you will be able to know which adgroup it was that lead to the conversion.

2. When bidding for keywords, you can generally follow the 1% rule. This is because, it can take about 100 clicks before you make a sale. Therefore, ending a keyword too early after 2 or 3 clicks may not be a good idea. If you find that you're biddig to high for a keyword, its better to either let go of it, or if this is a good keyword, then build a good site with matching theme for that keyword. This will lower the cost per click.

3. Try searching for offers where you can get free $100 credit to test Adwords. You may find that Adwords is expensive, but if you can construct good landing pages, paying just $0.01 per click is very lucrative and can easily earn $100s of dollars in profits daily.

Good keyword, as well as some competitor research is key before embarking on a Pay Per Click campaign.

Source by Sherman Choo

10 Most Common Pitfalls of Brand Licensing

I. Biting off more than you can chew.

Licensors interested in licensing a category to a prospective licensee will ask for sales projections by region and by channel along with a sales plan. In trying to “win” the license, the prospective licensee will often provide the licensor with a “best case scenario” instead of a more realistic case. The licensee often ends up accepting sales targets they may not be able to achieve ultimately resulting in a breach of contract.

II. Getting in over your head

Prospective licensees often try to secure multiple regions or channels. The licensee often has only one opportunity to sell the branded merchandise. If that falls through, the licensee fails to meet their sales and royalty targets and may request royalty relief. When the licensee is not prepared to demonstrate how they are maximizing their rights, not only will they not get the royalty relief, they may also be required to develop a plan on how they will exploit their license. The licensee may lose rights to certain channels or regions if they can not comply.

III. Creating unrealistic expectations

Licensees may not fully understand the true strength of the brand whose license they just acquired. The licensee may overestimate the power of the brand believing the brand alone will result in acquiring new clients or larger programs with existing clients. When new sales fail to happen, the licensee may feel like they got sold a bill of goods. A license works best when a great product is combined with a great brand to solve an unmet consumer need.

IV. Logo slapping

Licensees often do not understand that the licensor will expect them to custom design the attributes of the brand into their product, and not just logo slap. The licensor wants the licensed product to be of a quality that the licensor would be proud to have on a retail shelf next to the internal product. When the licensee doesn't meet the licensor's requirements, the product often does not get approved and/or needs to be reworked resulting in lost sales opportunities.

V. Failure to follow the approval process

Licensees may not fully understand the approval process designated by the licensor and may not give it proper consideration. Many products are not approved because the licensee has not followed the approval process. This often results in the licensee missing a modular shipment date or selling an unapproved product. This can mean the loss of millions of dollars in sales or worse.

VI. Not knowing the contract

Typically licensing agreements are negotiated by company presidents or CFOs, who are individuals familiar with the contract terms and the licensor's expectations. If the people who actually execute the program on a day to day basis are not made familiar with the contract, obligations could get overlooked. This can place a strain on the relationship and ultimately lead to a termination in the contract.

VII. Not prepared to invest in the license

A licensee may not invest fully in their newly acquired brand licensing rights. However, the licensor expects growth in the licensed category as well as the licensee to pursue every channel and every category designated. Without proper investment, the licensee will not achieve the results anticipated but will still be obligated to meet the royalty and other financial commitments in the contract.

VIII. Selling in unauthorized channels

The licensee may be tempted to sell licensed product outside of their authorized channels or territory to meet contractual sales minimums or guaranteed royalty commitments. When this occurs, the licensee may put the licensor at risk if the licensor has no trademark rights in the region or if another licensee is authorized to sell in the channel or territory. Therefore, licensing contracts come with stiff penalties, up to and including termination.

IX. Trusting the other party has your best interests in mind

Licensees can get into trouble when they trust that the licensor has their best interest in mind.

  1. A licensor may license a category they are vacating because they have strained a relationship with a retailer or failed the consumer in a category.
  2. Licensees often may share ideas with the licensor only to have them “taken” by the licensor.
  3. Licensees are usually granted a non-exclusive license. The licensor may even choose to compete directly with the licensee or pitch one licensee against another.

If the licensee is unaware of the licensor's intentions, the licensee may be unable to meet their contractual obligations or suffer costs greater than expected to meet them.

X. Not following the written contract

Licensees can get into trouble when they follow verbal directions that are in conflict with the contract. This is a difficult predicament because the licensee may feel pressure to comply with the verbal direction. They can later be held liable for breaking the contract.

Source by Pete Canalichio

Alpine V Review- are Charity and Mlm a Good Fit?

Alpine V has arrived on the mlm scene and joined the ranks of other network marketing companies touting exotic, nutrient dense “super” beverages. Companies have already given us “mega” drinks such as Acai, Goji, and Noni, but the folks over at Alpine V say that Alpine V blows them all away!This article will not only review the drink, it will scrutinize the business opportunity as well.

So exactly what is Alpine V ? It is a drink derived from a combination of 4 ingredients. The ingredient that packs the most nutritional “wallop”is derived from the Alpine Sandthorn Berry. These tasty little guys claim to contain 190 bioactive nutrients, and the entire roster of omega fatty acids!The other 3 ingredients are watermelon, Guanabana, and Pomegranate. The manufacturers claim that Alpine V is less diluted, more scientifically validated, and better tasting than the competition. I must say that i tasted Alpine V, and it is really quite good!

The company is based out of Ogden, Utah. The company founders are three fitness buffs; Mike haynes, Lonny Stanford, and Cade Napierski. I checked out their profiles, and all have ample business experience. Much of their experience revolves around product development, business consulting, marketing, advertising and product promotion. Only one of the founders, Cade Napierski appeared to have much network marketing experience. The philosophy of the company claims to be focused on helping and supporting distibutors. New distributors are equipped with a personal website and backoffice. Some tools are provided, if a distributors wants all the tools, they must pay an additional 15.00 a month.

Alpine V charges no distibutor fees to get involved with the company. New distributors are only required to purchase 2 bottles of the product. The compensation plan is a uni-level that goes an impressive 10 levels deep, and pays out an equally impressive 55%. Distributors are eligible for a variety of bonuses early on, which creates quick cash flow. To insure that maximum commissions are earned by the hard working distributors, the pay plan features forced compression and a shared breakage bonus.

In conclusion, Alpine V is an exciting company with a possible fatal flaw. Almost no mlm company that features only one product succeeds for the long term. Alpine V will have to add products on a routine basis to survive in such a competitive industry. Also, distributors will have to learn how to leverage the Internet to recruit prospects. Renegade University offers excellent, FREE training in the new art of attraction marketing. The membership website offers step-by-step video tutorials on how to brand yourself on the Internet to attract prospects to you. Check it out!

Source by Michael Hutchins