When I first started out in my network, I have gone through a hell of a ride. The struggles that I had to put up with was unimaginable – I had to deal with managing people, motivating them, doing many ‘favors’ for my downline as well as enduring the dreaded attrition rates even after my downlines promised me that they will ‘follow me off a cliff’.
After going through so many trials and errors, I am glad to say that I’ve mastered the art on how to build a downline and how I can minimize my mistakes that one can make on the way towards network marketing success.
One reason why people fail to build a proper downline is not because they fail to recruit or sponsor people but rather because they just don’t know how to keep them. It’s like dating and marrying someone quickly and getting a divorce in 6 months time (or earlier just like celebrity marriages). We don’t want that kind of problem in our network marketing now, don’t we? We want to build a solid, long term business and the most important thing we need to do is focus on building strong relationships.
Your downline are human beings – each individual is different from one another. Don’t expect every one of them to be a super talker. Some are shyer and prefer to do things quietly in the background. Others are more proactive and they don’t want their upline bossing them around – they prefer to do things their own way while others need a little push or constant motivation in order to get things going.
The most important thing you need to do is to understand what personality quadrant your downline comes from. They could be a:
– Promoter who loves to talk and talk and show others how good they are
– An analyzer who might prefer to do online recruiting on the Internet
– A controller who does things their own way and orders his or her downline to do things the way they want.
– A supporter who befriends others and wins over others through friendship and building rapport.
Once you understand what people are like, you will be one step towards building a good downline – by understanding how people work. Don’t expect a promoter to constantly sit in front of a computer without anyone to talk to. Don’t expect an analyzer to be the center of attention in a gathering because they could be shy. Don’t boss a controller around – you are hindering him or her from doing their job. And don’t expect supporters to be confrontational people and deal with difficult people.
Building a downline is an art more than a science and it cannot work if you apply a cookie cutter method.