Without a doubt, it takes a lot of work to create Internet network marketing campaigns and track those campaigns' results. Many people think that owning an online business is not real work. You know that is one big myth.
Email campaigns are still a popular way to market and yet most email is put directly into the trash unopened and unread. To improve the odds that your email will be opened, read and responded to, you can incorporate the tips on improving the subject line that are found in this article into your own email campaigns.
How To Improve An Email Subject Line
Your subject line needs to attract the reader and arouse curiosity about the contents of the email. You will not do anything but incur the wrath of the reader if you lie or exaggerate. Stay away from subject lines that have nothing to do with the contents of the email.
Nobody likes to be yelled at so make sure you TURN OFF YOUR CAPS LOCK AND AVOID WRITING IN ALL CAPITAL LETTERS. It has a harsh, jarring effect that will not put your reader in a good frame of mind and will certainly do nothing to build a trustworthy relationship between the two of you.
Be generous with your freebies. When giving away a freebie, start your subject line with “free.” Be positive that your readers will find the freebie worthwhile and of value to them.
Using the word “stop” also attracts attention. Once you have the reader's attention, it is your job to use a pithy subject line to get them to open the email. People are trained to obey the word stop, so use it to your advantage, but remember – no lying.
Posing a question to your reader is another way to automatically call attention to your email. Things like “Do You Want To Slim Down By Summer?” or “Are You Looking For ______?” are two simple examples of questions.
Starting the subject line with the reader's name is a sure way to get your subject line noticed. People really do respond to things much more favorably if their names are used. Be sure that you enter the variable field correctly.
Authenticity is paramount. Be ethical in each of your Internet network marketing campaigns. Send worthwhile, usable freebies that are immediately useful. That way your list will learn to trust you and know that email with your “from” address will hold something really valuable for them. Your goal is to build a loyal, responsive list that has feelings of goodwill toward you.